Advertisement shifts from T.V, Newspaper to Internet
No doubt in mind that the outlets and channels of the Social Media space are all the rage. After all, who doesn’t Facebook or Twitter? Yet there was always a hesitation to embrace the hot new thing on this internet world.
Internet the thing, we are talking about and fads are the staple of the day. With each new big thing appearing and disappearing at lightning speed, it is no wonder that there was some reluctance and hesitate to fully embrace social media channels that managed to hover and thrive on the periphery of the Net.
But times are changing. The recent deal-making by Twitter to work with Google and Bing to dish out fresh tweeting content for search engine indexing is only the beginning of a social media shift.
Bing also recently worked out a deal with Facebook for indexing that social networking website’s content as well. Word is that Google is in similar negotiations with Facebook as this article is being written.
Seeing that Google and Bing are willing to pump resources and money into the social media space is enough to convince most skeptics. However, there are probably still those that can’t quite put together why this type of move marks a shift in the social media movement.
Allow me to set the stage. We are still in the Information Age. The Internet, while being a great social tool, is still at its core, a haven for information. Search engines, when skinned down to their bones, are merely information gatherers and dispensers. Google’s patents, for example, are firmly grounded in information retrieval.
Since its commercial inception, the battle on the Internet has always been for eyeballs, and at the heart of the eyeball fight is the portal war. During its history, the portal war has revolved around leveraging information or content to attract and hold eyeballs.
Now the portal war has evolved somewhat over time, but the goals of this fight are still essentially the same today. The current number one website in the world according to Alexa Stats is Google. Keep in mind that this Alexa ranking is for the U.S. version of Google. Other Google websites, like Google Japan and Google India also rank prominently in the world’s top websites.
This little tidbit of information is very significant. It reveals that Google is atop the heap in the portal wars. But Google is not alone in this regard. Other search engines are right behind, Yahoo is at #3 and Bing is at #5.
We all know that Google has made its reputation on providing the best answers to visitor questions. It does this by producing the most relevant search results based on a user’s keyword query. Its separation from the pack to now control a 70% market share of search engine users all hinges on this one strategy.
Google’s success in this regard has been so resounding that Bing recently changed its algorithm to essentially mimic Google in generating search results. With Bing recently working out a deal with Yahoo to begin powering their searches early next year, the Internet landscape is poised to pit Google and Microsoft together in the largest portal war we have ever witnessed.
A Matter of Speed
And this is the crucial point where the social media shift is occurring. You see, even with all of their current eyeball monopolies and market share, the search engines still face a profound challenge. That challenge is to stay relevant.
In our present Internet time, relevance is becoming a matter of speed. This speed is partly related to actual information retrieval, indexing and redistribution, processes the search engines continue to strive on improving. However, even with the most rapid indexing infrastructures, the search engines continue to function as dynamic archives.
This is good and bad. Good in that the search engines serve as vast directories of information resources. Bad in that these directories are massive, and even with the latest and greatest in automated information retrieval techniques, suffer from an information latency. Information latency is the delay it takes a search engine to aggregate, recompile and reproduce its data.
Early in the Internet segment of the Information Age, it was enough that search engines served as dynamic archives, or vast resources of slightly decayed information. However, with the rise of the social media space and in the face of more intense competition, the speed of information has changed.
Search engines like Google and Bing must keep up. During its reign as the top portal, Google has been a champion of archived information relevance. However, the demands of social media and a change in our behaviors, to mobile devices for instance, require faster results.
Google, for example, has always struggled to keep up with the headlines. News portals, like the New York Times, have always served as better sources for current and up to date information. The blogs, tweets and profiles of social media give participants instant updates on their favorite people and topics. To stay relevant, the top portals had to devise a way to keep up with the times.
The Social Media Shift
It is at this point that we can address the social media shift. To do so, we must return to the social media space so we may fully appreciate its significance.
When it comes to the top websites in the world, social media outlets are no slouches. As of this date, the #2 website in the world is Facebook. Twitter is at #13. YouTube is #4 and Blogger is #7. While the latter two are owned by Google, the significance of this type of media is abundantly clear.
But let us take a closer look at social media. Always remember that, in the information age, content is king. The social media space isn’t exploding because it is simply a place for us to get together. The social media space is exploding because it is one of the best ways for people to stay informed with new content. Whether through producing and sharing videos, blogs, tweets or photos, the social media space is at the heart of the present and the Inter-Now.
So to resolve the problem of speed and win a victory in the portal war, Google and Bing have brokered deals with two of the world’s top social networking websites to gain access to their information, to tap closer into the pulse of the present.
The social media shift is therefore the mutation of the social media space into a replacement of the archive with the content of the present.
2011 Tōhoku Earthquake and Tsunami Post-Scenario in Japan
Japan, on Friday 11th March, 2011 has experienced the worst ever earthquake disaster in its modern history. It was followed by a deadly tsunami leading to massive destruction in the northern part of the country. The earthquake was caused by a 9.0-magnitudeundersea megathrust earthquake off the coast of Japan . The epicenter was approximately 72 km east of the Oshika Peninsula of Tōhoku, with the hypocenter at an underwater depth of approximately 32 km. On 1 April 2011, the Japanese government officially named this disaster resulting from the earthquake and tsunami as the “Great Eastern Japan Earthquake” with the duration of almost 6 minutes. It’s the fifth biggest earthquake ever recorded. It’s certainly the biggest to hit Japan for at least 140 years. The earthquake moved largest island of Japan, Honshu to 2.4 m (7.9 ft) east and shifted the Earth on its axis by almost 10 cm (3.9 in).
The earthquake triggered extremely destructive tsunami waves of up to 37.9 metres that struck Japan minutes after the quake. .Tsunami warnings were issued and evacuations ordered along Japan’s Pacific coast and at least 20 other countries, including the entire Pacific coast of the Americas soon after it hit Japan. The earthquake and tsunami caused extensive and severe life and structural damage in Japan, approximately 12,175 deaths, 2,858 injured and 15, 48 missing people have been confirmed. Many electrical generators were taken down, and at least three nuclear reactors suffered explosions after cooling system failure which resulted in build up of hydrogen gas within their outer containment buildings. Almost eleven nuclear reactors at The Fukushima I, Fukushima II, Onagawa Nuclear Power Plant and were automatically shut down following the earthquake.
At Fukushima I and II tsunami waves overtopped seawalls and destroyed diesel backup power systems, leading to two large explosions and radioactive leakage at Fukushima I. Japanese Nuclear and Industrial Safety Agency reported that radiation levels inside the plant were up to 1,000 times normal levels and that radiation levels outside the plant were up to 8 times normal levels. A state of emergency was declared at the Fukushima II nuclear power plant. Soil has been badly contaminated and radioactive cesium and iodine have also been detected in some places near Fukushima. Food products have also been contaminated by the radioactive matter in several places near the plants. The Fujinuma irrigation dam in Sukagawa ruptured, causing flooding and washing away of homes. The north-eastern ports of Hachinohe, Sendai, Ishinomaki and Onahama were destroyed, while Chiba port (which serves the hydrocarbon industry) and Japan’s ninth-largest container port at Kashima have been slightly affected. Japan’s transport and communication networks have suffered severe disruptions. Cosmo Oil Company JX Nippon Oil & Energy, were also set ablaze by the quake. The earthquake has changed the entire picture of Japan into a wrecked, naturally disastrous and a causality afflicted country.
The aftermath of the earthquake and tsunami included both a humanitarian crisis and a major social and economic impact. The tsunami resulted in over 300,000 refugees in the Tōhoku region, and shortages of food, water, shelter, medicine and fuel for survivors. In response the Japanese government mobilized the Self-Defence Forces; it has specifically requested teams from Australia, New Zealand, South Korea, United Kingdom, and United States for search and rescue operations. China has offered roughly $150,000 in aid to Japan for recovery and also sent its rescue team which is a positive step in improvement of relations between the two countries. According to Japan’s foreign ministry, 116 countries and 28 international organizations had offered assistance in the form of rescue teams, aid shipments and financial help to Japan.
The Japanese Prime Minister had immediately set up an emergency task force to respond to the disaster. Rescue and Relief operations were started. Post-disaster measures and disaster management teams were introduced. Aid organizations both in Japan and worldwide have responded, with the Japanese Red Cross reporting $490 million in donations. Russia had also send a special radiation treatment vessel to help dispose of contaminated water from a Japanese nuclear power plant crippled by this massive earthquake and tsunami on Japanese demand. The US troops almost 40,000 military personnel had been stationed across the country who played key role in the post tsunami clean up.
The drastic economic impact included both immediate problems, with industrial production suspended in many factories, and the longer term issue of the cost of rebuilding which had been estimated at ¥10 trillion ($122 billion). Early estimates placed insured losses from the earthquake alone at US$14.5 to $34.6 billion. Japan’s government said the cost of the earthquake and tsunami that devastated the northeast could reach $309 billion, making it the world’s most expensive natural disaster on record. The Bank of Japan offered ¥15 trillion (US$183 billion) to the banking system in an effort to normalize market conditions and to uplift the economic losses.
Even after almost a month now the economic and social situation is worst there. The country is still under slow process of recovery to get out of this natural calamity. Japan’s traditional pride in self-reliance doesn’t adapt easily to accepting foreign aid and help. It needs shrewd strategy to deal with the constructive use of foreign aid and physical assistance in order to speed up its recovery measures. To bring Japan back to its prior condition, this time and patience taking huge catastrophe, requires a gradual rehabilitation and reconstruction process. Although full recovery or pre-2011 Tōhoku Earthquake and Tsunami situation is not possible still hopes are high seeing Japan to be back to its normal routine life once again and to carry on with its status of being an “Asian Tiger”, the third largest economy and being among the most developed nations of the world even in the post-2011 Tōhoku Earthquake and Tsunami scenario.
The Real Outcome of the Recent Pak-US Official Visits
US vice President, Joseph Biden recent visit to Pakistan was a matter of great concern for the entire nation, media and our US-led government, which is strongly believed to be acting like a puppet in US hands after its failure to resolve the issue of military insurgency and continuous drone attacks in the tribal areas of Pakistan. It was a shrewd and tactful move on the part of the USA as the trust deficit between Pak-US relations continues to increase after the Indo-US nuclear deal, Obama’s visit to India and his endorsing India to become a permanent member of Security Council. Infact all these policies point directly towards its deep-rooted strategic interests and inclination towards India. The simple logic or reason behind all this is America’s fear of China and security threat from Pakistan. In the upcoming years it is not likely to be Iraq or Afghanistan. It’s Pakistan who can possibly become a safe haven for the terrorists and its previous Pro Taliban policy still haunts the Americans. USA alleges Pakistan’s ISI being supportive to these extremist elements and considers its nuclear arsenals being unsafe. Out of this fear, Biden has announced in his few days back visit to Afghanistan that USA forces would continue to stay and expected gradual withdrawal, starting this summer of US troops, can be postponed if Afghanistan wants, in order to prevent civil war and to fully eliminate the terrorists from its land.
America’s security depends greatly on Pakistan so it is bound to establish good ties with Pakistan and this surprise visit was another goodwill gesture out of courtesy and more likely out of its own self interest. In his visit, Joe Biden tried to clarify the misconceptions that prevail in Pakistan about US intentions and actions. He appreciated Pakistan’s fight against terrorism and reiterated US support to democracy in Pakistan and its stability. Biden assured that the new US administration would support Pakistan’s efforts to counter terrorism, religious radicalism and to meet its developmental needs and capacity building. He also expressed his condolence over assassination of Governor Salman Taseer. He assured Pakistan that no US boot will tread on Pakistani soil and there will be no violation of Pakistan’s sovereignty and territorial integrity,”
Our President Asif Ali Zardari recently also visited USA to attend the memorial services of Pak-Afghan envoy Richard Holbrook. There was no ceremonial welcome, no state banquet, and no joint presser, not even an opening statement on his arrival. No one is really quite sure what Zardari had hoped to accomplish, by meeting the US President and the state secretary Hillary Clinton as the two countries are battling an enormous trust deficit despite public protestations of cooperation in combating terrorism. The two leaders renewed pledges of cooperation over the aspects of the US-Pakistan strategic partnership, including mutual commitment to economic reform, support for good governance, democracy and joint efforts against terrorism. The discussion focused on shared efforts to fight terrorism, resolve the issue of blasphemy law and to promote regional stability, specifically on the importance of cooperating towards a peaceful and stable outcome in Afghanistan. However, Washington is not ready to pay any heed over the Kashmir issue and the real outcome of these two visits seems quite bleak for Pakistan, giving us neither new hopes for betterment nor any positive prospects for the future.
The years of US policies toward Pakistan based on financial allurements and conventional weaponry have done little to induce any change. Despite all these assurances, Pakistani nation is now skeptical of US motives having bad experiences in the past like drone strikes on Pakistani border areas, failure of Kerry Lugar bill and inadequate US material and financial aid for the war on terror and in crucial times of floods. These two visits are another deceptive picture by USA to allure Pakistan towards itself, after foreseeing Pakistan’s growing diplomatic and economic cooperation with China in December. No matter how much USA assures Pakistan of its staunch support, the atmosphere of misperceptions and doubts continue to hail around the country and America can never win the hearts and minds of Pakistani people through its fake assurances, callous policies and political/ military tactics as the two sides have a long way to go to overcome their significant differences. As it is well said that assurance cannot be bought but achieved only through mutual trust, cooperation and it requires time and experience.
THE SILENT MAJORITY
by Arslan Khalid
A couple of days ago Pakistan saw The Governor of its largest province murdered in broad daylight by his own security personal. The murderer has claimed it to be in reaction to governors’ statements against blasphemy law. Irrespective of the political turmoil it may have created, the society is divided into two groups over this issue. 5% people claiming it to be a justified act while 5% considers governor as a martyr .
Now where does majority 90% stand on this issue? Well they are once again busy doing their usual thing which is “to keep silent”.
Maulana Roomi once said that Nations die when they fail to differentiate between the right and wrong .It would have been very convenient to accept that our nation had died many years ago but the fact is that this silent majority of our nation has still got the ability to differentiate between right and wrong only if they can come out of their self created prison .Their major concern is just to pass there solitary lives in captivity without being disturbed. They have become immune to oppression and injustice. They have allowed a minority to rule over them and to represent them as a nation whether this minority be extremists or liberal fascists.
In Islam we are blessed with an eternal gift. A blessing that no other religion is offering which is a clear guideline to pass our lives. The whole message of Almighty is there in Quran and then elaborated clearly by Hadiths and the Holy life of The Holy Prophet (Peace be upon him).Unlike other religions where u follow a church or a synagogue to understand it, we Muslims can lead good,pious lives by studying Quran and Hadiths ourselves. So role of a Molvi becomes very well defined . His job should just be spreading the message of namaz,zakat and basic principles of Islam. If some Mullah tries to spread the message against the spirit of Islam which is peace why cant the majority sitting in mosque take a stand and ask him afterwards that he shouldn’t indulge himself in that domain. The little contribution on our part can save somebody from getting wrong meaning of Islam by that Mullah. However as followers, people need to understand that Islam is a religion and not a fashion that needs change with time. There is no radical or moderate Islam .The radicalization is a whole different phenomenon and has more to do with political and social issues than religious ones.
It will take long to explain causes for the radicalization and intolerance that we witness in our society so I would rather stick to my topic about the silent people out there who sometimes gather courage and decides to speak up but limit their voice to facebook or twitter only. alas!! Almost all my friends living abroad on watching governors’ murder news, updated their status on face book showing immense disappointment and remorse. Unfortunately none of them ever update their status when everyday drone attacks are killing innocent people in our tribal region .In an estimate 42% people who died in last yrs drone attack were just a collateral damage and the missile never differentiated between a child, a woman or a 70 yr old man. Last month people affected by drones from South and North Waziristan protested in Islamabad. Prominent human rights associations that claim to be champions of human rights in Pakistan and get dollars for their NGOs in return for their services never turned up for them. Nobody even bothered that a 8 year old child waiting for mercy after having lost his parents in drone attack is an ideal target to get exploited by terrorists.
Even American and British people adopted Iraqi orphans after Iraq war but our silent class has gone so selfish that they couldn’t help one of their own. Living their lives in fear and avoiding trouble, not foreseeing that few yrs from now this very child’s activity can give them some irreplaceable loss.
We always blame an individual for some act but never bothered that this was bound to happen. Give me one explanation why should we only blame an individual and never considered our silence responsible for the act. Why do we expect peace when we are so far from the concept of Islam? Why do we expect logical decisions from people when there is no effort of educating people on real issues? How can we expect a better future for us when we haven’t learnt anything from history? Why do we even think of being sovereign when we know we are being ruled by corrupt puppets of super powers and do nothing to remove them? We want people to be keep deep sentiments for the country but want to restrain their sentiments when somebody shows mala fide intentions towards the religion? How can we expect a great Muslim scholar to come out of some madarasa when we ourselves have generalized all madarasas as terrorist training centers and have labeled all students there as terrorists? Why do we hope for some genuine National heroes when we are busy making disputed people of past as heroes and martyrs? Why do people mention about Rule of Law and States authority to implement some law when the people running the state are the biggest thugs and frauds? why do we even mention about making better laws when the law makers are themselves the biggest law breakers? How can we wish for a revolution that can change the fate of this nation but aren’t willing to sacrifice for it? Aren’t these questions enough to tell that where we demand others to be clear in their heads we ourselves are confused? Last but not least why am I expecting answers to these questions when I know that these questions were addressed to ‘The Silent Majority’ of this nation which hopefully will one day wake up from the deep slumber they are presently in.
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